April 2026 Edition

Welcome to the inaugural edition of our newsletter


Meet our editor and chief


Teri Awwad
VP, CTM Meeting & Events

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This year marks my 39th year in the meetings and events industry, and what a journey it has been. I’ve seen extraordinary change over the years - in technology, innovation, and the way we design and deliver experiences. Yet,  the foundation of success has remained the same: passionate teams and organizations that truly listen to their customers. As we begin this next chapter, we're  excited to share ideas, insights, and inspiration with you. 

The evolution of technology alone has been remarkable. I remember transferring files from office to office via MCI dial-up, getting our first fax machine, and missing attendee registrations because the thermal paper curled up and disappeared under a desk, only to be found months later. Then came WordPerfect and LOTUS 1-2-3, followed by major advances in production technology - from par cans and Lekos to today’s video mapping capabilities. And of course, that oversized brick of a cell phone has become our camera, our email, and our connection to everything. Now, we are entering yet another transformative era with AI, and the pace of change continues to accelerate. 

Even with all of that progress, two things have never changed. First, you can only truly thrive in this business if you have a genuine passion for meetings, events, planning, and group air management. Second, you only win, retain, and grow business when you listen to your customers. Over the years, I’ve seen firsthand that the most successful teams are fueled by shared passion, and the most successful organizations are the ones that stay closely connected to the voices of their clients. 

That is what makes this next chapter for CTM Meetings & Events so exciting. With the launch of our inaugural Client Advisory Board and this CTM M&E Newsletter, we are creating a valuable opportunity to listen, learn, and innovate alongside our customers. Your perspective will help shape what comes next for our business, while also reinforcing what matters most - building solutions that truly support our clients’ goals and elevate their meeting and event experiences. 

And while I still have a good ten years left in me in this business, I remain as energized by what’s ahead as I was when I first began.

Get to Know a Team Member

Group Air Director Carol Anne O'Malley has seen a lot in her 40 years in the industry

 

 

 

 

She took some time out of her day to answer a few questions about how she got her start in the business, her role today, what fills her time outside of work and more.

Where are you from originally, and where do you reside now?

Born in Brooklyn NY, raised in Queens, NY and now own my childhood family home.  

How long have you been at CTM M&E?

July 18, 2026, will mark four years with CTM M&E.

How did you first get into the travel business, and how long have you been in the industry?

A friend convinced me to work for Cunard Line (cruise company based in NYC) because you could sail for free—I figured YUP that’s for me! I started in general reservations, moved up to Group Air then to crew travel until Cunard moved to Florida. The Sales team from Cunard went over to Direct Travel where they brought me in as a Group Air Agent and within a few weeks, the supervisor and manager quit—so I moved up.   

I was then brought over to MSW Travel (Independent Contractor house) where I began as the GM. MSW was acquired by Lawyers Travel/ World Travel Specialist Group (later becoming Lawyers Travel/Ovation Travel). I stayed there as a Director of Group Air for 24 years until we were bought by AMEX GBT.  I left there in 2022 and joined CTM M&E as the Director Operations Group Air.  

So, yes 40 years in the industry and only two interviews since I was brought in by other people or bought out. 😊     

Tell us a little about your current work. What does a typical day look like for you?

Always busy, always changing but exciting. I was brought into Group Air Dept to help standardize processes and help the team grow. I am now doing that for M&E, AFS and CTP.   

Big picture, what would you say has changed the most in this dynamic industry—or conversely, what's stayed the same through the years? 

Group travel hasn’t changed all that much (living through commission cuts, ash clouds, economic downturns, civil unrest, and wars, Covid) clients try to do virtual meetings but always come back to the in-person meeting. There is nothing like face to face.  Event locations change, size and scope changes, risk management changes but the basics remain the same.

What keeps you at CTM M&E?

The people! I am fortunate and blessed to work with some of the best in the industry. Challenging my expertise in standardization and organization keeps me on my toes as well but I love change, embrace change, and LOVE when I can help motivate people to accept change and watch a plan come together. I have been afforded those opportunities here.   

What kinds of things fill your time outside of work? What “fills your bucket”?

Family and friends. Travel—always find a new place to go. I travel a few times a year, but the first trip of every year is with a tribe of people—anywhere from 30–150 at a time—it’s crazy and awesome. Cooking, baking (for family and friends), crafting (for gifts and myself), refinishing furniture, light construction work on my 130-year-old colonial home, fire pits with a glass of wine, reading with a glass of wine and live music with a glass of wine (seeing a trend 😊).  

What advice would you give to someone just starting out in their career here?

Embrace the change, ask questions, get a mentor, and learn everything you can (even when you are not sure it will affect your current role). Be open to new ideas.

She took some time out of her day to answer a few questions about how she got her start in the business, her role today, what fills her time outside of work and more.

Where are you from originally, and where do you reside now?

Born in Brooklyn NY, raised in Queens, NY and now own my childhood family home. 

How long have you been at CTM M&E?

July 18, 2026, will mark four years with CTM M&E.

How did you first get into the travel business, and how long have you been in the industry?

A friend convinced me to work for Cunard Line (cruise company based in NYC) because you could sail for free—I figured YUP that’s for me! I started in general reservations, moved up to Group Air then to crew travel until Cunard moved to Florida. The Sales team from Cunard went over to Direct Travel where they brought me in as a Group Air Agent and within a few weeks, the supervisor and manager quit—so I moved up.   

I was then brought over to MSW Travel (Independent Contractor house) where I began as the GM. MSW was acquired by Lawyers Travel/ World Travel Specialist Group (later becoming Lawyers Travel/Ovation Travel). I stayed there as a Director of Group Air for 24 years until we were bought by AMEX GBT.  I left there in 2022 and joined CTM M&E as the Director Operations Group Air.  

So, yes 40 years in the industry and only two interviews since I was brought in by other people or bought out. 😊     

Tell us a little about your current work. What does a typical day look like for you?

Always busy, always changing but exciting. I was brought into Group Air Dept to help standardize processes and help the team grow. I am now doing that for M&E, AFS and CTP.   

Big picture, what would you say has changed the most in this dynamic industry—or conversely, what's stayed the same through the years? 

Group travel hasn’t changed all that much (living through commission cuts, ash clouds, economic downturns, civil unrest, and wars, Covid) clients try to do virtual meetings but always come back to the in-person meeting. There is nothing like face to face.  Event locations change, size and scope changes, risk management changes but the basics remain the same.

What keeps you at CTM M&E?

The people! I am fortunate and blessed to work with some of the best in the industry. Challenging my expertise in standardization and organization keeps me on my toes as well but I love change, embrace change, and LOVE when I can help motivate people to accept change and watch a plan come together. I have been afforded those opportunities here.   

What kinds of things fill your time outside of work? What “fills your bucket”?

Family and friends. Travel—always find a new place to go. I travel a few times a year, but the first trip of every year is with a tribe of people—anywhere from 30–150 at a time—it’s crazy and awesome. Cooking, baking (for family and friends), crafting (for gifts and myself), refinishing furniture, light construction work on my 130-year-old colonial home, fire pits with a glass of wine, reading with a glass of wine and live music with a glass of wine (seeing a trend 😊).  

What advice would you give to someone just starting out in their career here?

Embrace the change, ask questions, get a mentor, and learn everything you can (even when you are not sure it will affect your current role). Be open to new ideas.

New Rule for Flight Delays

By Elise Schoening

The Department of Transportation has issued an amended rule, which reclassifies some reasons for a flight delay as "uncontrollable." Effective next month, the change means airlines no will longer be obligated to provide hotel rooms and meals for certain delays.

More bad news for your wallet: Airfares keeping going up. The latest Consumer Price Index data shows August prices were up 23 percent compared with last year.

 In other news, Nashville Airport officials unanimously approved a proposal to rename the facility after Dolly Parton. Meanwhile, a new report suggests that regular meetings might be the answer for associations struggling with engagement

Where You Can Meet CTM M&E

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Event

BTN SMM Summit

MPI WEC

Cvent CONNECT

GBTA Convention 2026

SITE Classic Global Event

IMEX America

Business Travel Show America

Date

May 18-19, 2026

June 2 - 4, 2026

July 13–16, 2026 

August 3–5, 2026 

August 24–27, 2026 

October 12–16, 2026 

October 15–16, 2026 

Location

San Francisco, CA

San Antonio, TX

Nashville, TN

Chicago, IL

Puerto Rico

Las Vegas, NV

New York, NY

Top Meeting Destinations of CTM M&E

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Backstage Brief

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The behind-the-scenes trends shaping your events.

5 Trends Shaping Meetings & Events Right Now

You don’t have time to chase every headline — so we did it for you. Here are the five shifts defining how smart organizations are planning, executing, and measuring events in 2026.

Trend 01: AI Has Graduated from Experiment to Essential

The conversation has shifted from “should we use AI?” to “how are we using it?” In 2026, the most effective event teams are deploying AI as a quiet co-pilot — automating logistics, personalizing communications, and sharpening ROI analysis — while keeping the human voice front and center. The winning formula: AI handles the volume, people handle the relationship.

Stat: 95% of event professionals expect AI use to increase in their programs this year.

Trend 02: Intentionality Is the New Differentiator

Attendees are more selective than ever. According to Cvent’s 2026 Trends Report, today’s audiences choose events that feel designed for them — not just well-produced. That means purpose-built agendas, curated networking, and venues chosen because they serve the outcome, not just because they look great on a recap slide. Events built around a clear “why” are outperforming those built around a “wow.”

Stat: 84% of attendees say bringing their authentic self to work events matters to them.

Trend 03: Human Connection Is the Product

In a world saturated with digital touchpoints, in-person events are the antidote. Research from Hilton’s Why We Gather report confirms that nearly half of attendees will show up in 2026 primarily to meet new people and bond with colleagues — not to hear a keynote. The most impactful programs are being engineered around connection moments: between sessions, at the dinner table, in the hallway. That’s where the real ROI lives.

Stat: 49% of attendees say networking & team bonding is their #1 reason for attending.

Trend 04: Smaller Is Smarter (and More Measurable)

The mega-conference still has its place, but the industry’s sharpest minds are investing in micro-events and regional gatherings that deliver deeper engagement, easier personalization, and cleaner ROI tracking. Executive roundtables, hosted buyer programs, and invite-only workshops are generating outsized results at a fraction of the cost — and they’re far easier to tie back to business outcomes.

Stat: 48% of event professionals are sourcing non-hotel venues for a more curated experience.

Trend 05: Wellbeing Is No Longer a Nice-to-Have

Attendee wellbeing has moved from a session topic to a design principle. Two-thirds of attendees report disengaging when downtime isn’t built into the program — and more than half say they’ll skip sessions to decompress if breaks aren’t scheduled. The events earning the highest satisfaction scores in 2026 are the ones that treat attendee energy as a resource to be managed, not assumed.

Stat: 67% of attendees feel less engaged when events don’t include built-in recovery time.

Sources: Cvent, Hilton Hotels, PCMA and Bizzabo

Around the World with CTM M&E

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2026/27 Incentive travel trends: what meeting planners need to know 

The 2026/7 incentive travel trends outlook shows steady demand for corporate incentive travel, with buyers expecting activity levels to hold firm at 2025 levels and confidence growing into 2027.   

Incentive travel continues to play a critical role in employee engagement and performance, but rising costs, destination accessibility and evolving participant expectations will heavily influence incentive travel program design in the year ahead.

Below is a summary of the top 2026 incentive travel trends drawn from SITE Global research, providing meetings and events leaders with fast, actionable insight.

Key trends influencing corporate meetings and incentive travel  

Steady activity levels, with moderate growth forecast through 2027 

  • Most buyers anticipate similar incentive travel activity in 2026 compared with 2025, with only 13% predicting a decline.
  • Growth expectations strengthen into 2027, with 37% anticipating increased program activity, the strongest forward indicator in this year’s outlook. 

APAC leads global growth in incentive travel

  • APAC buyers show the highest confidence, with activity expected to rise 32% in 2026 and 46% by 2027.
  • North America also trends upward (29% in 2026; 36% in 2027).
  • Western Europe remains more cautious with softer growth expectations.  

Rising costs remain the biggest pressure point for meeting planners

  • Inflation and cost escalation remain the top issue for 38% of respondents.
  • Hotels, air travel and F&B continue to be the largest budget influencers heading into 2026.

These pressures are prompting meeting planners to rethink cost-effective incentive travel strategies without compromising experience.  

Programs are being upgraded and streamlined at the same time  

  • Enhancements focus on higher-quality accommodation (59%) and upgrading activities (58%).
  • Budget control measures include:
    • trimming gifting 
    • booking shorter-distance destinations 
    • shortening trip duration 
    • choosing more budget-friendly destinations
    • This reflects a broader shift toward high-value, experience-led program design.  

Destination decisions are shaped by safety, air access and geopolitics  

  • The biggest disqualifiers include personal safety concerns (47%), poor air access (40%) and geopolitical risk (38%).
  • Conversely, “must-have” drivers include direct air access (41%) and high-quality hotels (34%).  

These factors are shaping destination trends for incentive travel in 2026 as organizations prioritize ease-of-access and duty-of-care requirements.  

Strong appetite for new and emerging destinations

  • 69% of buyers are actively searching for destinations they haven’t used before.
  • 63% have already booked a new-to-program destination for 2026 or 2027.
  • Growth is witnessed in:
    • short-haul destinations
    • all-inclusive resorts
    • new and emerging markets  

This signals a strategic shift toward fresh, differentiated locations that can lift program impact and engagement.  

Younger generations are reshaping incentive travel expectations

  • 56% say younger qualifiers will decline trips if destinations clash with personal values.
  • 41% believe younger participants increasingly see incentive travel as an entitlement.
  • Yet 47% disagree that group incentive travel is losing relevance, highlighting that the model continues to resonate if experiences feel modern, meaningful and aligned with values.

 

Tech Talk

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🌍 Featured Tech: Wordly

Break language barriers in real time.

Wordly is an AI-powered translation and captioning platform designed for meetings, events, and conferences. It enables attendees to listen or read content instantly in their preferred language, making every session more inclusive, engaging, and globally accessible. (Wordly)

With no special equipment or downloads required, participants simply join via a link or QR code and select their language—while speakers present naturally. (Wordly)

Why it’s a game changer for events:

  • 🌐 Real-time translation in dozens of languages
  • 📝 Live captions, transcripts, and post-event summaries
  • 📱 Works on any device (mobile, tablet, desktop)
  • 🎥 Integrates with platforms like Zoom, Teams, and Cvent
  • ⚡ Quick setup—ready in minutes

By replacing traditional interpreters with scalable AI, Wordly helps organizations create more inclusive, cost-effective, and engaging global conversations. (Wordly)