Professor Teri Awwad
Dean of College of VP, CTM Meetings & Events
University of Central Florida, 1986, BSBA Rosen School of Hospitality Management
Welcome
Join us for M&E University 2026, a four-part webinar series designed for our client-facing internal teams to deepen their knowledge in our Meetings & Events solutions.
This series is perfect for Sales, Account Management, Leadership, Directors of Operations, and any other client-facing roles where an M&E inquiry is initiated. Across four sessions—Group Air, Strategic Meetings Management, Event Technology Services & Integrations, and Event Planning & Hotel Sourcing—you’ll learn how our offerings create value for clients and how to confidently position these services in your conversations.
Attendees who complete all four sessions will be recognized as M&E University Graduates, celebrated in a fun graduation ceremony, complete with hat and diploma, and entered into a drawing for two round-trip domestic tickets at the end of 2026.
Registration will be launched throughout the year for each session. Recording of each will be posted and credit given to those who watch the recording if you are unable to attend after you have registered.
We look forward to your University registration and a fabulous year of M&E education sessions!
Group Air 101 - completed
March 31, 2026 1:00 p.m. CT
Learn how group air works end-to-end—from contracting and inventory strategy to passenger data, ticketing rules, and disruption management. You’ll leave knowing what to ask, when to engage the Group Air team, and how to protect budget, traveler experience, and duty of care.
Outcome: confidently position group air as a value-driving, risk-reducing service for meetings and incentives.
Thank you to those who joined this session
Strategic Meetings Management (SMM) 101 & Venue Sourcing 101
June 10, 2026 1:00 p.m. CT
Understand how CTM M&E's SMM team turns meetings into a managed program using policy, process, data, and governance to drive savings, compliance, and better outcomes. You’ll learn the core building blocks (intake, approval, sourcing standards, reporting) and how to tell the “why it matters” story to clients and internal partners.
Outcome: identify quick wins and articulate an SMM roadmap that scales.
Venue sourcing is the first step in making a first impression by supporting our customers in selecting the ideal destination and venue. You will learn how we conduct this service, make recommendations, support contract, concession, and value add negotiations. CTM M&E achieves 19-23% in cost savings & avoidance by using our services.
Outcome Identify clients who will benefit from CTM M&E venue sourcing experts.
Event Technology & Integrations 101
September 16, 2026 1:00 p.m. CT
Event Technology Sourcing is a service CTM M&E provides to support our clients by matching event goals to the right event tech stack —registration, housing, mobile apps, lead retrieval, reporting, and integrations. You’ll learn how to gather requirements, avoid common pitfalls, and build a shortlist that balances attendee experience, budget, and data needs.
Outcome: confidently recommend this event technology sourcing solution
Event Planning 101
December 9, 2026 1:00 p.m. CT
Walk through the planning lifecycle from concept to show-site, including timelines, stakeholder alignment, vendor management, budget control, and on-site execution. You’ll learn how we anticipate risks, create repeatable playbooks, and deliver a consistent attendee experience and help clients build their brand.
Outcome: Identify clients that need strong planning expertise that delivers with personalized service, return on their investment and innovative creative ways to bring their vision to life.